Toyota's Prius hybrid broke the Japanese sales record for a single car model in 2010, helped by a popular government subsidy for green vehicles, an industry group said on Tuesday.
The world's biggest automaker sold 315,669 units of the Prius in Japan last year, up 51.1% from the previous year, according to the Japanese Automobile Dealers Association.
The Prius broke a 1990 sales record of 300,008 in a single year set by Toyota's popular Corolla to take its second consecutive annual crown, the association said.
Honda's Fit was second on the list with sales of 185,439 units, up 17.7%, followed by Toyota's Vitz, whose sales came to 122,248, up 3.9%, the association said.
The association had earlier said Japan's new vehicle sales in 2010 marked the first annual gain in seven years due to the subsidy designed to encourage motorists to buy eco friendly cars following the financial crisis. The Prius's popularity in Japan has continued despite Toyota recalling hundreds of thousands of units to repair a flaw in the braking system, as part of around 10 million recalls worldwide.