Triumph Motorcycles expanded its Bonneville range in India by launching the all new retro-styled superbike T100, priced at Rs 7.78 lakh (ex-showroom Delhi).
Triumph presently has one-third market share in Rs 5 lakh-plus 500cc bikes segment, with a competition from brands like Harley Davidson, Ducati, Kawasaki and Suzuki. Aiming to be a market leader in the segment, the British luxury bike-maker said it will add 11 more dealers in next four years to take its sales outlets’ count to 25.
“We are going to be number one premium and lifestyle brand in India and that’s our aim,” Triumph Motorcycles India managing director Vimal Sumbly told reporters in New Delhi.
He further said: “Last year, we had 26% market share in the category which we operate and this year we are having 29% market share in April-September. This is almost one-third of the market.”
The present market size of over 500cc plus motorcycle is around 10,000 per year. However, over Rs 5 lakh category, where Triumph operates, the market size is around 4,000 unit.
Triumph portfolio spans across superbike categories of classics, cruisers, roadsters, adventure and super-sports.
“Overall segment from last year to this year has grown by 5%. In April-September, 500cc plus has grown by 5% and Triumph has grown by 12%,” he added.
On network expansion, he said: “We should be 25 dealership by 2020. We are opening our 14th dealership in Delhi by November.”
Triumph will expand at Goa, Odisha and some major tier II cities, he added.