TVS enters Central America, to sell two- and three-wheelers via Guatemala’s Masesa | autos | Hindustan Times
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TVS enters Central America, to sell two- and three-wheelers via Guatemala’s Masesa

TVS Motor Company will sell motorcycles and three-wheelers (Tuk-tuks) in Central America through Guatemala-based Masesa -- Mayor Servicios Socieda Anonima.

autos Updated: May 11, 2017 20:22 IST
HT Correspondent
TVS Motor Company

TVS Motor Company will sell motorcycles and three-wheelers (Tuk-tuks) in Central America through Guatemala-based Masesa -- Mayor Servicios Socieda Anonima.(HT file photo)

Homegrown two-wheeler maker TVS Motor Company announced an alliance with Guatemala-based Masesa -- Mayor Servicios Socieda Anonima -- to expand its reach of motorcycles and three-wheelers (Tuk-tuks) in Central America.

“In this alliance, Masesa will develop exclusive TVS Motor Company concessionaires in Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica. This alliance is in line with the company’s plan to expand and strengthen its presence in Central América, LATAM, South East Asia and Middle East,” the Chennai based two- and three-wheeler maker said in a statement.

In the first phase of this association, TVS-Masesa will have five exhibition and sale points in the region to offer mopeds such as Scooty Zest and Wego, commuter bikes of Star, Sport series, Phoenix125 and Stryker125, and performance bike Apache from India; and Max 125 and Neo 110 from Indonesia.

TVS products to be marketed throughout Central America
  • From India
  • Scooty Zest 110 & WEGO 110
  • StaR HLX 100/125, Sport 100 ES, Phoenix 125, Stryker 125,
  • Apache 160/180/200
  • Three wheeler TVS King DLX
  • From Indonesia
  • Max 125 and Neo 110

Besides, an Indian three-wheeler auto-rickshaw TVS King DLX will also be on sale in the region via Masesa, which leads the importation and commercialisation sector in the region. All spare parts and service for the vehicles will be available through 500 Masesa dealers in Central America, the company said.