Looking to intensify competition in the premium motorcycle segment, the country's third largest two-wheeler maker, TVS Motor Company Ltd, on Monday launched a 180 cc version of its existing bike Apache RTR.
The bike which locks horns directly with the Bajaj Pulsar 180 DTS-i is priced at Rs 63,999 ex-showroom in Delhi. With this, there are three versions of the Apache — RTR 160 and RTR 160 EFI— available now in the country.
“The Apache bikes are our mainstay in the motorcycle segment and we currently sell around 10,000-11,000 bikes a month of the brand,” said H S Goindy, President, TVS Motor. “In the next two years we are hopeful sales would be in the range of 15,000 and 17,000 bikes a month.”
Hit by the slowdown, TVS had an insipid year in 2008-09, with its sales slipping by nearly one per cent to 1,140,940 units. The numbers were however, propped up by scooter and moped sales as its motorcycle sales during the year slumped by 8.9 per cent at 4,57,896 units. The company is hopeful, however, that things will change.
“We are a full range manufacturer of bikes but unfortunately we could not sell the Flame which is our only product in the 125 cc segment, due to litigation,” Goindy said.