TVS Motors now rides into 3-wheeler sector
TVS Motor Company announces its entry into the passenger three-wheeler and the growing electric scooter segments, with a strong emphasis on tackling global warming, reports GC Shekhar.autos Updated: Aug 31, 2007 22:44 IST
Unveiling a slew of products, TVS Motor Company has announced its entry into the passenger three-wheeler and the growing electric scooter segments, with a strong emphasis on tackling global warming.
The company’s two-stroke three wheeler in petrol, LPG and CNG versions aims to combine good looks with low maintenance and functionality. “This vehicle has been designed, keeping in mind both the auto driver and passenger in mind. The LPG and CNG versions will save 30-50 per cent fuel, compared with the present petrol models in the market,” TVS Motor Company Chairman and Managing Director Venu Srinivasan said. The prices would be announced when the vehicles reach the dealers in October, he added.
The four-stroke three wheeler would be launched in six months, Srinivasan said. The three wheelers would also be exported to 47 countries where TVS products are sold, he added. “More importantly, the three wheelers and the two wheelers would re-emphasise the company's war against global warming by reducing emissions and increasing fuel efficiently, even while introducing new technologies and alternate fuels,” he said.
Eyeing the large untapped market amongst women, who constitute only 3 per cent of two-wheeler riders, TVS introduced its electric scooter, which does not require licence or registration and has been dominated by cheap imported kits.
“The electric scooter would make a two-wheeler affordable to own and run for the school-girl or housewife even in small towns. It has the build quality and reliability that TVS is known for,” Prasad Narasimhan, vice-president, marketing, said.