Volvo car sales soar two-fold to 821 units in 2012
Swedish luxury car maker Volvotoday said its sales in India more than doubled during last year to 821 units.autos Updated: Jan 28, 2013 17:57 IST
Swedish luxury car maker Volvotoday said its sales in India more than doubled during last year to 821 units.
The company had sold 320 units in 2011 here, the Indian subsidiary of the auto maker said in a statement.
"The company now targets 35 per cent growth in 2013 by clocking sales of 1,100 units," it added.
The company does not have any manufacturing facility in India and sells cars as completely-built-units.
Volvo Auto India Managing Director Tomas Ernberg said: "A growth of 150 per cent in sales figures was possible only because of strategic associations Volvo had last year." In the beginning of 2012, Volvo had brought its global golf property, Volvo World Golf Challenge, to India in partnership with Professional Golf Tour of India (PGTI).
Besides, it has also associated itself with the Lakme Fashion Week as the official car sponsor.
"Our foray in golf and fashion stems from our strategy of engaging with the top 5 per cent HNI, who have the propensity to own a luxury car brand like ours," Ernberg said.