Luxury carmaker Volvo Auto has embarked on an expansion project in India, which includes a dozen new dealerships and at least three more launches in the medium term. Less pricey variants of the newly launched S60 sedan are also in the pipeline.
At present, Volvo sells a few hundred units of SUVs XC90 and sedan S80 in India. "We have other models such as the soft convertible C70, station wagon V60 and crossover XC 70 which we think are good for Indian market," Paul de Voijs, managing director, Volvo Auto India told HT.
Volvo launched its least expensive model in India -S60 - at a starting price range of R27 lakh (diesel version) on Thursday. This entry-level luxury sedan will compete with Mercedes Benz C Class, BMW 3 Series and Audi A4. The S60 D5 comes with a 2.4 litre diesel engine. de Vojis indicated that the less expensive 1.6 and 2 litre variants might be added later.
For Volvo, India will be the third largest market in Asia after China and Japan by 2015, according to Goran Larsson, President Asia region. He said the company would have dealerships in Gurgaon, Jaipur, Ahmedabad, Kolkota, Bangalore and Chennai this year adding the total dealership tally to 13.