Volvo to go more upmarket
Volvo is confident it’s next generation of cars will help its quest to move further upmarket.autos Updated: Apr 09, 2014 11:59 IST
Volvo is confident it’s next generation of cars will help its quest to move further upmarket. Speaking to Autocar India at a Volvo event in Beijing, Feng Shen, VP of R&D at Volvo Cars China said the firm is making a concentrated effort to enhance luxury.
The SPA platform will underpin a new generation of Volvos including (in order of launch) the next XC90, S80, S60 and XC60. The company is also developing another platform with Chinese owner Geely that will form the basis of smaller cars to come.
The strategy to go more premium should help the carmaker, particularly in image conscious emerging markets that will contribute to a majority of sales in the years to come. In fact, China has surpassed USA to become Volvo’s biggest single market in terms of volume. In India too, the manufacturer has set itself an ambitious target of 12-15 percent market share in the premium segment by 2020 and is betting on its next generation models to help achieve that.