While carmakers are concerned about decelerating growth and are trimming their forecasts, one company aims to buck the trend. Swedish premium car maker Volvo says may triple its volume to touch 1,000 units this year.
Volvo Auto India, which tripled its sales to 330 units in 2011, initially targeted 800 units for 2012. “We have revised our target upwards and we may touch four digits this year,” Tomas Ernberg, MD, Volvo Auto India told HT.
The company bets on its sedan S60 and SUV crossover XC60 to boost sales. “Since we introduced the D3 engine which delivers 20km per litre the demand for these models has gone up,” he said adding that the firm’s marketing expenditure has gone up two and a half time.
The company also plans to introduce new models in order to boost sales in India.