When Bollywood came calling... | autos | Hindustan Times
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When Bollywood came calling...

autos Updated: Jan 05, 2012 21:39 IST
HT Correspondent
HT Correspondent
Hindustan Times
Highlight Story

Amitabh-Bachchan-and-car-designer-Dilip-Chhabria-pose-with-Supercar-DC-Avanti-at-the-11th-Auto-Expo-2012-at-Pragati-Maidan-in-New-Delhi-PTI-Photo-by-Vijay-Verma

It takes two to tango, and here the "two" are automobile and Bollywood.

From Superstar Amitabh Bachchan to hunks John Abraham and Ranbir Kapoor to glam-doll Katrina Kaif, the Auto Expo ensured that glam quotient remained high.

The crowds therefore had a gala time with people perching on trees and canopy tops to catch a glimpse of their favourite Bollywood stars. And when these Bollywood stars grabbed a mike to endorse the brand, it received loud cheers.

So are you still wondering why auto companies rely on Bollywood for endorsements?