The Volvo XC90 First Edition was sold out in just 47 hours after going on sale online in some international markets. The XC90 First Edition was a limited-edition variant created to celebrate the launch of Volvo’s new SUV.
A total of 1927 individually numbered cars were made available for sale globally via Volvo’s website. Most of the cars were reserved within one hour and at the sale's peak, seven cars were sold every minute. It was the first Volvo car to be sold exclusively online.
"The huge interest in the XC90 escalated to astronomical levels after the world premiere last week," said Volvo’s sales and marketing chief Alain Visser.
The online-only sale could prove to be a significant step forward in the way Volvo sells its cars – the company is keen to move towards more digitised sales methods.
"We are creating an online ecosystem that simplifies the process of shopping for, buying and owning a Volvo," said Visser. "We also see the introduction of the new XC90 as the perfect platform for introducing a new, outstanding customer experience, which we are rolling out globally."
The XC90 First Edition is finished in Onyx Black paint-shade with numbered tread plates and a special badge on the tailgate. The SUV rides on eight-spoke, 21-inch wheels. The interior features Nappa leather seats in amber, a charcoal leather dashboard and walnut inlays.