Having achieved a substantial presence in urban markets, two-wheeler major Yamaha now plans a major initiative in rural India by launching more models in the affordable price range this year, a top company official has said.
"We are very strong in Tier 1 and Tier II cities. Now onwards, our focus will be rural India (Tier III towns). We will launch more models in the affordable price range to dominate the rural market," India Yamaha Motor's National Business Head Pankaj Dubey told PTI in Mumbai.
At present, around 15 per cent of its sales comes from the rural market and Dubey sees this demand increasing substantially this year.
The rural market, at present, accounts for 70 per cent bike sales in the country and Yamaha now plans a major initiative to capture a significant marketshare in this segment.