Coming in from the middle of Eastern Europe, Czech Skoda has managed to carve itself a strong niche in India. Reinhard Fleger, member, board of directors, Skoda, says India, Brazil and China will be key markets
On Skoda’s India plans
Last year was a record year for Skoda and we managed to sell more than what we had sold in 2008 in difficult market conditions. There were three main markets — Brazil, China and India. We believe the growth in these markets will continue.
On the Yeti and expectations
Worldwide the Yeti has created a ripple and we sold 11,000 units in its first month. This is bound to go up. In India we believe it will create a new segment. We’ll have a top down approach here, and the top-of-the-line four-wheel-drive two-litre engine will definitely be coming here.
On plans for the Fabia
The Fabia remains a fantastic vehicle. We created the super hatch segment that is witnessing so much activity today. Our low loclalisation levels hamper making the car more affordable but I believe it still has good potential and in 3 years time, will have a significant presence.