Bewakoofiyaan is a romantic love story revolving around Sonam Kapoor and Ayushmann Khurrana. Check out the stills.
Produced by Aditya Chopra, Bewakoofiyaan is directed by Nupur Asthana.
Sonam Kapoor and Ayushmann Khurrana in a still from Bewakoofiyaan.
Sonam Kapoor wears a bikini for the first time in Bewakoofiyaan.
Sonam Kapoor and Ayushmann Khurrana share a lot of intimate scenes in Bewakoofiyaan.
Rishi Kapoor plays Sonam Kapoor's father in Bewakoofiyaan, who's is not happy with Ayushmann Khurrana, her daughter's choice.
Are you looking to join Aditya Chopra’s company?
Well, here’s your chance. To promote his new film — the Sonam Kapoor, Ayushmann Khurrana-starrer Bewakoofiyaan
— Chopra has come up with a unique promotional strategy where his company is set to offer a job in the marketing department to a young executive, who will become a permanent employee of the firm.
"The idea came from the film. The only criteria to get the job is to impress Sonam and Ayushmann in an interview. While Sonam will conduct the meeting on the grounds of personal presentation, Ayushmann — who plays a marketing professional — will judge the individual’s marketing strengths," says an insider.
The salary of the selected candidate will be the same as Ayushmann’s from the film, and he or she will join as a senior marketing executive. "Those interested have to apply on a website created by Chopra’s company and 100 shortlisted people will be invited for the interview," adds the insider.
When contacted, the spokesperson of the production house confirms the news and adds that all entries for the job can be sent up to the release week (of the film).
"We plan to have interviews on March 12," says the spokesperson.
Earlier, Chopra had launched Parineeti Chopra, who worked in the company’s marketing and PR team, in his film, Ladies Vs Ricky Bahl (2011).
A few days back, we had also reported that an employee from the casting department, Bhumi Pednekar, will be launched in Maneesh Sharma’s Dum Laga Ke Haisha