While rains lashed Bhopal continuously for 24 hours, the youth and several organisations took to social media to share emergency helpline numbers, announce event cancellations and help provide emergency aid.
The city choked after overnight rains amid massive power disruption, blocked roads and stranded people.
Many locals kept social networking websites abuzz with their posts featuring information and pictures.
Hashtags such as #Bhopal, #Bhopalrains, #MpinRain, #smartcity, #floodinbhopal, #MPrains and #floodinmp trended on Twitter on Saturday.
The internet savvy patrons of Bhopal and Twitter handles of several NGOs and private organisations kept updating the situation in flooded areas the whole day.
Facebook pages like Bhopal.info, Bhopal and MyBhopal were updated with live pictures and posts by youngsters who appealed everyone to stay back in their houses. Area specific pictures of flooded places were also posted from time to time by residents.
Chief minister Shivraj Singh Chouhan also took to Twitter to share emergency helpline numbers and kept tweeting calming messages for the people of Bhopal.
Malls were kept closed and most of the movie shows were cancelled during the day due to incessant rainfall.
In several areas of Madhya Pradesh, most of them with rural backdrop, as many as 25 marriages were postponed. Around ten baraats were stranded on the midway at Tikamgarh-Chhatarpur border on Thursday night.
Chhatarpur ASI Bharat Tiwari, whose daughter is expected to get married on Sunday, has been in despair due to heavy rainfall. “I hope there are no such rains on Sunday. It is a lifetime event and so many arrangements have already been made,” he said.
The tech-savvy youth also kept trending the smart city project on Twitter where they unleashed their woes and asked for flood management, green cover and coordination of key material resources in the future smart city.