The Bhopal Municipal Corporation (BMC) has made it mandatory for hoarding owners to carry social messages on a 1.5-feet wide strip at the bottom of their hoardings in the state capital.
The social message will be provided by the corporation.
The BMC has also warned hoarding owners that it will remove all such hoardings that are not following the safety norms and not carrying the permission number and other permission details on the hoardings.
They have been given five days time to ensure that their hoardings are following the safety measures and have the details of the BMC's permission written on them.
The BMC has also instructed hoarding owners to use strong materials and frames so that the hoardings do not endanger the lives of the people during stormy weather.
The owners have been asked to clearly mention the permission number, name of the agency and approved area on the hoarding.
The BMC has also made it clear that hoarding owners will have to bear the expenses for the losses resulting from the falling of their hoardings during a thunderstorm.
The large number of illegal hoardings that are mushrooming in the city are potentially hazardous to road traffic and pedestrians.
In the recent thunderstorms in Bhopal many dilapidated hoardings were damaged. At certain places, the hoardings, or part of them, fell on the electric lines, like was the case on Hoshangabad road.
After the storm, the BMC immediately directed hoarding owners, whose hoardings had fallen because of the recent thunderstorm, to seek permission again before they put up their fallen hoardings.
The BMC annually loses around Rs 70 to 80 crore because of illegal hoardings.
Presently, there is no uniformity in the norms in different cities of MP for advertising in the municipal areas.
Hoarding owners went to the court in 2007-08 and got a stay on 1,057 hoardings. Though the state government has prepared the draft of the new urban advertisement policy, it is yet to be notified.
The new policy will help authorities to have guidelines for installing hoardings keeping in view public and road safety.