The 'ALS-Ice Bucket Challenge' has inspired the 'selfie project', a social media campaign to create awareness on the Bhopal gas tragedy, an activist revealed on Thursday.
The start of the campaign comes just weeks ahead of the 30th anniversary of the industrial disaster in December.
Counted among some of the worst industrial disasters in the world, the tragedy had left over 3,500 people dead following leak of a poisonous gas from a pesticide factory in the Madhya Pradesh capital.
The ‘selfie project’ has been launched by the Bhopal Medical Appeal, an UK-based organisation that works for the Bhopal gas victims,
Satinath Sarangi, a trustee of Sambhavna Trust which works for the gas victims, said the project was the brainchild of Ingrid Neil, a Scottish member of Bhopal Medical Appeal.
"The aim of the project is to create awareness and stop industrial hazards across the world. We want people to know about the disaster and how deeply it has affected the victims," Sarangi added.
He said that participants in the project would have to wear a T-shirt bearing the tagline of ‘We all live in Bhopal’ and post it on their respective social media accounts including Facebook and Twitter.
The T-shirts have been put on sale at the Bhopal Medical Appeal website.
50 per cent of the funds generated from sale of the T-shirts would go to Sambhavna Trust and Chingari Trust, another NGO working for the gas disaster victims.
"Not much has been done for the victims. Even after thirty years, a lot remains to be debated. The city is still struggling with the pollution caused by the industrial waste. We want people to know the truth," said Rachna Dhingra, another activist.
Earlier this year, the 'Ice Bucket Challenge' had become a hit around the world and in the process helped in creating awareness about amyotrophic lateral sclerosis (ALS), a neurodegenerative disorder.