Around two years ahead of ensuing assembly polls in Madhya Pradesh, chief minister Shivraj Singh Chouhan launched his ambitious ‘Beti bachao abhiyan’ (Save girls campaign) on Wednesday.
As a sequel to his earlier schemes—Ladli Laxmi, Kanyadan and Janani Suraksha—which paid good dividends to the ruling party in 2008 assembly elections the Beti bachao campaign offers a much wider ambit for the ruling party to reach out to people.
However, the CM said the campaign had nothing to do with any political gain and that such programmes required participation of all political parties and organisations to set the sex ratio right. Otherwise crimes in society would shoot up, he said.
Chouhan chose Ramnavami day to launch the scheme as on the auspicious day the society has a tradition of performing kanyapoojan. On Wednesday, the CM House saw a gathering of over 1100 girls drawn from schools and various localities.