Even in the age of 4G services, cellular companies in Madhya Pradesh are finding it difficult to popularize 3G services among costumers.
According to the companies, of all data users, only 25% use 3G data in MP, despite there being no difference in tariff for 2G and 3G.
However, the main reason behind customer reluctance to switch to 3G appears to be network problem, with smart phone users complaining of poor network while using 3G services.
Mayank Yadav, 18, a resident of Kolar Road said, “A few years ago, when 3G services was launched on a big platform, I opted for it. After using it for few months, I switched back to 2G. In most places in MP, 2G services are far better than 3G in terms of speed and downloading.”
Kamlesh, a mobile recharge shop owner at MP Nagar said, “Only a few people prefer 3G recharge vouchers and SIM cards. I don’t find customers excited about 3G services.”
Bharti Airtel Ltd, Madhya Pradesh & Chhattisgarh, chief executive officer (CEO) Vir Inder Nath confirmed this trend and said, “Only 25-30% customers in MP and Chhattisgarh have switched from 2G to 3G. Apart from shortages of supporting handsets, network is a big problem for companies especially in rural areas. Citing this as a major hurdle in popularity of upgraded services, we have launched an improved version of 3G recently.”
“It will be a big challenge for companies to launch 4G services in MP and make it successful. But we are hoping of a good result because the number is increasing day by day,” he added.
BSNL, MP & Chhattisgarh, chief general manager (CGM) GC Pandey said, “The basic reason behind poor network is a shortage of towers. We can’t provide improved network without installations of new towers. Due to fear of radiation, people are not willing to allow installation of towers at residential areas and near educational institutes. In some part of urban areas of MP, we provide best 3G services but without towers, smooth 3G services can’t be provided by any cellular company.”