MP govt plans big-ticket events abroad to promote Simhastha

  • Shahroz Afridi, Hindustan Times, Bhopal
  • Updated: Aug 22, 2015 19:20 IST
The MP government has planned a series of big-ticket promotional events abroad to attract Indian Diaspora to Simhastha 2016. (HT File Photo)

The Madhya Pradesh government has planned a series of big-ticket promotional events abroad to attract Indian Diaspora to Simhastha 2016, also called Ujjain Kumbh, state tourism department officials said on Friday.

Millions of people bathe in the Kshipra for spiritual and material welfare when auspicious astrological combinations return after a cycle of 12 years, as per the Hindu mythology.

The occasion is called Simhastha, which is scheduled to begin in April next year. As a legend goes, the cosmic event mingles nectar into the river water, which the Hindus believe relieves them of physical and spiritual afflictions.

The decision to organise promotional events abroad and in India was taken after a review meeting between chief minister Shivraj Singh Chouhan and the tourism department officials recently.

According to officials, events at the United States of America, Europe, Indonesia, Fiji, Mauritius and nearby islands form the first phase. But, so far the dates of two events have been finalised and talks are on for the others.

The first event will be organised from November 2 to 5 at the World Travel Market in London and another from March 9 to13, 2016 the International Tourism Berlin in Berlin, the officials said, adding that international seminars on Indian culture would also be part of the events.

The state government has also decided to promote the religious event within the country through road shows. This will begin from Nagpur on September 14. Other road shows will be organised at Pune on October 10, Surat on November 20, Mumbai on December 11, Hyderabad in January 15, 2016 and Ahmedabad on February 12, 2016.

However, a section of officials said that the main objective of the big show for the big event was to rebuild Madhaya Pradesh’s image which has suffered a damage because of the Vyapam scam.

Simhastha 2016 is expected to attract an estimated five crore domestic and foreign devotees, the officials said, adding special arrangements are being made at Ujjain and preparations have started for the religious congregation. A mini-city is coming up at Ujjain on 3000 hectare land, they said.

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