MP’s tourism ad ‘MP Mein Dil Hua Bachche bags prestigious AFI Award | bhopal | Hindustan Times
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MP’s tourism ad ‘MP Mein Dil Hua Bachche bags prestigious AFI Award

Madhya Pradesh State Tourism Development Corporation’s ‘MP Mein Dil Hua Bachche Sa’ has bagged the prestigious AFI award.

bhopal Updated: Feb 22, 2017 12:02 IST
The winning advertisement
The winning advertisement(HT file photo)

HT Correspondent

letters@hindustantimes.com

Bhopal: Madhya Pradesh State Tourism Development Corporation’s ‘MP Mein Dil Hua Bachche Sa’ has bagged the prestigious AFI award.

In a statement issued by the state government, this award has been given to Madhya Pradesh Tourism for best ongoing campaign. Chief minister Shivraj Singh Chouhan had launched this ad campaign of in June 2016 on the occasion of renovation of Minto Hall and commencement of convention centre in Bhopal.

Like other TV commercials of Madhya Pradesh Tourism, ‘MP Mein Dil Hua Bachche Sa’ became very popular and the ad was the talk of the town. “The ad says that certain wonderful things which we see in our childhood give us tremendous happiness, similarly we feel happy when we come to Madhya Pradesh. Whoever comes to the state, his heart becomes childlike. Be it the jungles, the palaces or the works of art of Madhya Pradesh...!”, said the statement.

AFI award was set up in 1968 by the New American Marketing Association for the highly effective advertisement programme. This award is given in the individual category also for campaign and creative works for effective marketing communication, said the statement.

Box: Online link to the MP tourism’s TV advertisement

https://www.youtube.com/watch?v=wFbUw2Ge-f4