Madhya Pradesh (MP) has always been a popular destination for Bollywood shoots but the state tourism department has now come up with a new policy to lure more film producers and, in the process, boost tourism in the state.
The new policy provides 15% subsidy to filmmakers, who build a permanent set or structure in the state. The production unit, however, has to invest at least Rs 3 crore to avail the offer. The tourism department has allotted a maximum subsidy of Rs 5 crore for all such constructions.
Apart from this, the new policy also declares 40% discount on accommodation of the entire cast and crew of a film during non- peak seasons. The production unit, however, has to put up in one of the 75 accommodation units of the tourism department.
The department has appointed Madhya Pradesh State Tourism Development Corporation (MPSTDC) as the nodal agency to execute this plan.
The new policy is likely to attract better tourism business for the state. “MP would soon be recognized as a proper film-making destination “, said Sandesh Yashlaha, nodal officer film promotion unit, MPT.
“Very recently, we had directors like Sanjay Leela Bhansali and Ashutosh Gowariker coming down to MP for shoots in Maheshwar and Jabalpur. We realized that apart from providing a hassle-free environment, we can also help them with manpower and logistics to construct permanent structures. That, in turn, will also generate job opportunities for local people,” Yashlaha added.
Right from Aan in 1952 to Mohenjo Daro in 2016, more than 57 Bollywood movies have been shot in Madhya Pradesh so far.