Mausam is becoming a first-of-its-kind film in more ways than one.
Even as film’s director Pankaj Kapur plans to turn author by compiling his personal love letters into a book, actors Shahid Kapoor and Sonam Kapoor have also got down to pen and paper for their upcoming movie.
For the first time in Bollywood, Mausam claims to be coming out with a handwritten press kit, for which Shahid and Sonam are going to pen a personal note about the film.
Kapur’s directorial debut is a contemporary love story between a Punjabi boy and a Kashmiri girl in a small village of Punjab.
“It’s a unique idea. Mausam is a labour of love and not just a film for all of us. It’s a marketing idea that the team came up with,” confirms Kapur, who along with Shahid and Sonam, has worked for over two years to complete the movie.
As part of the innovative concept, the actors will write about their personal journeys and encapsulate their favourite moments from the film’s shoot.
Kapur has compiled hundreds of personal love letters that he has preserved over the years as a hobby, for a book he plans to call Mausam Of Love.