When names such as composer AR Rahman, actors Aamir Khan, Deepika Padukone, Ranbir Kapoor, Kangana Ranaut, cricketer Yuvraj Singh and film-maker Karan Johar come together for one initiative, then it has to be something really special. And #VogueEmpower, a social awareness ­initiative that draws ­attention to women’s empowerment, is just that.
Supported by Hindustan Times, the initiative has seen celebs from various walks of life pledging to take the cause of women’s empowerment forward by either contributing to a ­charity of their choice, or ­offering their services, time or expertise to raise awareness on the issue.
“The idea is to engage with Vogue’s circle of influences and thought leaders to become our pledge-makers, our agents of change. We want them to mobilise people to think, talk and act in ways that highlight and draw attention to women’s empowerment The message is simple: it starts with you,” says Vogue India editor, Priya Tanna. #VogueEmpower attempts to raise ­awareness about issues faced by women, both urban and rural — through various platforms — magazine, social media, digital and offline activities. Interestingly, A R Rahman’s latest album Raunaq, which the artist has dedicated to this campaign, was launched in Mumbai on September 29.
I pledge to support the #VogueEmpower campaign by participating in director Homi Adajania’s film, My Choice. The story revolves around a woman’s right to have a choice - Deepika Padukone, actor
I pledge to spread the message of #VogueEmpower by dedicating my latest album, Raunaq, to this campaign - A R Rahman, music maestro
I pledge my voice and time for a series of radio spots, highlighting women’s empowerment, to run through the entire month of October - Aamir Khan, actor
We pledge to create a short film titled Fearless. We want to visualise a utopia for women, where unlike today, mistrust and fear don’t dictate their actions - Alia Bhatt, actor
I pledge to photograph important women and showcase these in an exhibition. I also pledge the proceeds from the sales to contribute to the charities picked by #Vogue Empower - Ranbir Kapoor, actor