Bollywood superstar Aamir Khan, who is known for releasing his much-awaited films during the holiday season, is betting on a work-day Friday for the opening of his upcoming thriller Talaash.
Talaash, also starring Kareena Kapoor and Rani Mukerji, is Khan's huge release after 3 Idiots in 2009 and wife Kiran Rao's directorial debut Dhobi Ghat last year.
After his last three hits - 3 Idiots, Ghajini and Taare Zameen Par - released on Christmas, Talaash will get a work-day release (November 30) across 2400 screens in India.
"Talaash is the most anticipated film of the season. Trade is very excited as it is very strong for non holiday Friday," a spokesperson said. The film is being made at a modest budget of Rs 40 crores and has already recovered all its revenues from its satellite sales of the same amount, which is one of the highest ever.
Even the 47-year-old actor is leaving no stone unturned for the promotion of the film. He was recently seen on TV series CID and also made other appearances for the film.
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Low-key publicity for Talaash was deliberate: Reema Kagti
Aamir Khan is known for extensive and innovative marketing of his films but his forthcoming movie Talaash, releasing on Friday, was being under-promoted until last week. Director Reema Kagti says it was deliberate. "We are sandwiched between Jab Tak Hai Jaan and Son Of Sardaar on one Friday and Khiladi 786 on the next Friday. All these three are big extravagantly-hyped films. We had two choices - either we made ourselves heard louder than these biggies, which was impossible; or we spoke in a much quieter tone than our competition. We've chosen the latter option," said Kagti. READ MORE
Aamir Khan to meet crime, investigative journalists across India
Expect Aamir Khan to do things that are out of the ordinary. The actor, who is known as Bollywood’s marketing genius, always has new tricks up his sleeve.
As he gears up for his next film, Talaash, where he plays a cop investigating a mysterious case, he has come up with something that’s in keeping with his character. In a bid to promote the film, he will meet crime and investigative journalists across the country.
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VIDEO: Aamir Khan goes for night patrolling with cops
It's a known fact that he does detailed research to give that extremely perfect shot everytime! So, just like always, actor Aamir Khan took special care of his character inspector Shekhawat in his upcoming film Talaash. WATCH VIDEO
Aamir Khan uses Google to promote Talaash?
Aamir Khan is famous for his out-of-the-box film promotion ideas. And now, he has planned something out of the ordinary for his upcoming release, Talaash, as well.
The marketing team for the film is in talks with search-engine giant, Google. If all goes well, on its India homepage (www.google.co.in), the word Talaash (which means search) will replace the Google Search button for a short period of time leading up to the release.
Aamir Khan promotes Talaash in Mumbai
Aamir Khan was recently spotted promoting his forthcoming crime-thriller Talaash in Mumbai. Khan revealed that it is not just a suspense-drama. VIDEO
TALAASH TRIVIA: When Aamir refused to trim his moustache
Aamir Khan is known for being a perfectionist and doing things precisely right to the last detail and director Reema Kagti got a taste of his meticulousness while directing him in Talaash. FULL STORY
Talaash's latest song Hona Hai Kya out
Reema Kagti is out with an intense and gripping song from Aamir Khan-starrer Talaash. Hona Hai Kya unfolds some interesting sequences from the crime-thriller. Music composer Ram Sampath has lent his voice to the track. In the video clip, tension can be seen between Aamir and Rani Mukerji, who play a married couple. Kareena's act of the seductress continues in this song as well.NEW SONG
No one except Aamir Khan was supposed to do Talaash: Reema Kagti
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Aamir Khan's Talaash is original, not inspired: Reema Kagti
Reema Kagti clears the air about Aamir Khan-starrer Talaash being inspired by an American novella. There have been speculations that the film, which also features Kareena Kapoor and Rani Mukerji, might be a copy of Act of Providence by Joseph Payne Brennan and Donald M Grant. MORE
(With additional inputs)