Expect Aamir Khan to do things that are out of the ordinary. The actor, who is known as Bollywood’s marketing genius, always has new tricks up his sleeve.
As he gears up for his next film, Talaash, where he plays a cop investigating a mysterious case, he has come up with something that’s in keeping with his character. In a bid to promote the film, he will meet crime and investigative journalists across the country.
When the marketing team was coming up with ideas, Aamir suggested this particular one.
“During the promotions, he wants to interact with reporters who cover crime and other investigative journalists, since his character in the film also handles an investigation. That’s why he wants to know about their risky jobs,” says an insider.
A source close to Aamir tells us that the actor has always taken a keen interest in crime and investigative journalism. “He thinks that they do a very commendable job in extraordinarily tough circumstances,” adds the insider.
As part of his nine-city promotional tour, Aamir will visit Pune and Lucknow, besides metros like New Delhi and Mumbai. “The journalists in these cities haven’t yet been informed about Aamir’s visit. He wants to personally interact with them, but he doesn’t want them to anticipate the meeting. He believes that the reactions he gets will be more instinctive that way,” adds the insider. It seems that Aamir has always been keen to meet the top investigative journalists in India, and he feels that Talaash is finally providing him with that opportunity.
While Aamir remained unavailable for a comment, insiders insist that the star’s plan is on schedule. “Right now, we are putting the finishing touches to the plans,” adds the insider.
Aamir’s past marketing antics
3 Idiots (2009): For Rajkumar Hirani’s film, Aamir changed his appearance several times to travel across the country in disguise as part of the film’s promotion.
Ghajini (2008): Employees of a popular multiplex chain in Mumbai, right from the guys at the snack counter, to the ushers and box-office staff sported the ‘Ghajini’ hairstyle for a week before the film’s release.
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