Trust Abhishek Bachchan to be a pro whether he is shooting a movie or promoting it. While marketing his upcoming movie, Players, the official Hindi remake of The Italian Job, he has set himself up for a stunt. He will tear through the posters of the Abbas-Mustan directed thriller that revolves around a gold heist, along with the film’s tagline,
Phata poster nikla player
. (Tear the poster and a player emerges)
The promotional gimmick was flagged off in Jaipur yesterday. The director duo credits the marketing team with the idea and says everyone, including ‘hero’ Abhishek loved it.
Point out the striking resemblance to the line,
Phata poster, nikla hero
from Naseeruddin Shah’s 1988 comic caper Hero Hiralal and the makers shrug off any connection with Ketan Mehta film.
“I don’t exactly remember any such dialogue from the film, there’s no co-relation between the two,” asserts Abbas but admits that maybe someone from the marketing team was inspired by Naseer’s line.
While promoting the film, Abhishek will mouth different lines from Players in every city after his ‘tearing’ entry. “The idea is to convey the basic idea of Players through the dialogue,” adds Abbas, adding that Abhishek will be traveling to Ahmedabad, Delhi, Pune and Indore among other cities. “Mustan bhai and I won’t be accompanying the stars to all the cities because we are busy with the last minute post-production. The film will be wrapped up in the next five-six days.”
Abbas admits that Players has taken a lot of time and effort, but agrees that it’s understandable for a film made on such a grand scale. The film also stars Bipasha Basu, Sonam Kapoor, Bobby Deol, Neil Nitin Mukesh, Omi Vaidya and Sikandar Kher.