Trust filmmakers to come up with innovative ideas to promote their ventures. The makers of Kai Po Che! have decided to kickstart the promotional activity of the movie by organising a gala kite-flying event in Ahmendabad, Gujarat. Since the film is based and shot in the city too, they found it fitting to begin the series of pre-release events from there.
Director Abhishek Kapoor will be hosting this event on the occasion of Makar Sankranti on January 14 next year. “It will be attended by the entire cast and crew of the film. Hundreds of locals will also be invited for it,” says the source.
To make the event more interesting and interactive, the makers have also decided to organise a contest for the locals. The source adds that the Rock On! (2008) director has also invited few of his friends from the film fraternity to be part of the event. “His friends were very excited to hear about the concept and readily agreed to participate in the event.” However, the source refrained from revealing any names.
When Abhishek Kapoor was contacted, he confirmed the development, saying, “Yes, we have a very active promotion plans in Gujarat. UTV (the film’s production company) is leaving no stoned unturned to promote the film in a big way across in India. The festival of Makar Sankranti holds a lot of significance in Gujarat. I am looking forward to celebrating it there. It should be fun.”
The film, based on author Chetan Bhagat’s novel The 3 Mistakes of My Life, revolves around the lives of three friends. Actors Sushant Singh Rajput, Raj Kumar Yadav and Amit Sadh play the male characters, while Amrita Puri plays the female lead in the film. Kai Po Che! is set to hit theatres on February 22 next year.