After hand-painting the poster of Sanjay Leela Bhansali’s Rowdy Rathore, the street painters hired by the filmmakers have now created a portrait of the film’s lead cast Akshay Kumar and Sonakshi Sinha.
According to an insider from the film set, the actors had to spend almost four hours standing still in the same position, so the artists could create the piece flawlessly.
It was reported that the decision to rope in the street painters for the posters of the film, as well as other artwork, was co-producer Bhansali’s. The filmmaker intends on reviving the art form that was rampant in the ’80s, but was phased out with the arrival of the digital age.
Kumar, who will return to action after a series of comedies and romantic films with this Prabhu Deva directorial, feels the poster does his character complete justice.
“The looks being unveiled are keeping the action theme and the attitude of Rowdy Rathore in mind,” says Kumar.
The first poster of the film, which was also hand-painted, was released around Diwali. The latest one marks the onset of the New Year.
“They are choosing different occasions to unveil the looks,” adds the insider.
Jointly produced by UTV Motion Pictures and Bhansali and directed by the South Indian dancing icon, Rowdy Rathore is an out-an-out action film with a touch of comedy. The makers have wrapped up the first two shooting schedules of the film and are now preparing to shoot in Karnataka next.
Akshay, who last sported a moustache in his 1995 hit Sabse Bada Khiladi, will be seen bringing the style back with this film.
“It’s essential for the character,” says Akshay.