Bollywood stars put in painstaking efforts to get an enviable physique. And, we’re not complaining as a host of these macho men have recently taken to flaunting the fruit of their labour on social-networking websites.
Actor Akshay Kumar gave us a glimpse of his chiselled body on Sunday, with what he likes to call a ‘selfish selfie’. Actor Shah Rukh Khan had posted a video tweet on May 15, where he was shirtless. He also posted a shirtless picture, and wrote, “Main apne dukh ko doobane ke liye gym jaata hoon & get into this body.
(sic).” While actor Shahid Kapoor is a regular at posting shirtless pictures, actors Varun Dhawan and Arjun Kapoor have also joined the hot gang now.
Asked why actors would have a fetish for showing off their bods, ad guru Prahlad Kakar says going shirtless adds to their macho image. “You know what happened when Salman Khan took off his shirt years back. This builds a superhero image and connects with the young audience,” he says.
Trade analyst Atul Mohan says, “Skin show enhances their sex appeal. Connecting with fans on social media is important. This helps to retain their fan base and remain in news,” he says.
According to brand ­strategist Saurabh Uboweja, these sell better than posing for glossies: “It’s important for actors to constantly stay interesting, particularly when their movie is nearing release. Sharing such a ­picture on Twitter makes it personalised and far more valuable for their brand than a well-articulated shirtless photoshoot for a magazine.”
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