Amitabh Bachchan may replace Aamir Khan as face of Incredible India

  • HT Correspondent, Hindustan Times, New Delhi
  • Updated: Jan 08, 2016 08:26 IST
Amitabh Bachchan and President Pranab Mujherjee.

Aamir Khan’s loss may be Amitabh Bachchan’s gain.

The 73-year-old superstar emerged on Thursday as the frontrunner for the government’s ‘Incredible India’ campaign, a day after the Centre decided to not renew Khan’s contract for the flagship scheme to promote tourism in the country.

“Amitabh Bachchan will be the first choice of the ministry for the job. A proposal will be sent to him. It will be finalised soon,” said a senior tourism ministry official

Read: Whoever is the brand ambassador, India remains incredible: Aamir

“Other names being considered include actors Akshay Kumar, Deepika Padukone and Priyanka Chopra.”

Sources said unlike Khan, who had entered a contractual agreement with McCann Worldwide agency, Bachchan might be the ministry’s first official brand ambassador.

A decision regarding this was likely to be taken on Friday. Bachchan is also the brand ambassador for Gujarat tourism.

The revelations came on a day Khan said he respected the government’s decision and clarified all public service films done by him till date were free of cost.

“It has been an honour and a pleasure for me to be the brand ambassador for the Incredible India campaign for the past 10 years. Whether I am brand ambassador or not, India will remain Incredible,” the actor’s statement said.

Read: Amitabh Bachchan injured in Kolkata shoot, says he is OK

This came after widespread speculation that the star was axed due to his comments on intolerance last November, when he revealed he and his wife considered moving out of India because a sense of “insecurity” and “fear” had seeped deep within society.

The comments came under searing criticism with several BJP leaders attacking the actor.

The government has already pointed out the decision to discontinue with the actor’s services was a result of a contract with McCann running out.

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