Amul on Aamir and intolerance: All izz well or all izz hell? | Bollywood - Hindustan Times
close_game
close_game

Amul on Aamir and intolerance: All izz well or all izz hell?

Hindustan Times | By, New Delhi
Nov 26, 2015 12:06 PM IST

Aamir Khan’s comments on the rising intolerance in India have the entire country agog - some in support and most in protest. However, it is the manufacturer of dairy products Amul - which coincidentally is celebrating founder Verghese Kurien’s birthday on Thursday - that has the funniest take on the controversy.

Aamir Khan addresses at the Ramnath Goenka Excellence awards ceremony in New Delhi on Nov 23,2015.(IANS)
Aamir Khan addresses at the Ramnath Goenka Excellence awards ceremony in New Delhi on Nov 23,2015.(IANS)

Amul, known for its socially relevant ads, has added its own comments to the conundrum by asking Aamir if all izz well or all izz hell in his world. Amul.coop tweeted the new ad and wrote, “Amul Topical: Angst and anger over actor’s comment! #AamirKhan”

Hindustan Times - your fastest source for breaking news! Read now.

(TWITTER)
(TWITTER)

The ‘all izz well’ phrase found its way into Indian lexicon after it was used in Aamir’s blockbuster, 3 Idiots.

The 50-year-old actor is facing ire of the BJP and other Hindu groups for revealing his wife, Kiran Rao, had suggested moving abroad following a spate of communal incidents in the country. His comments led to countrywide protests and a furore on social media.

Following backlash from not just political parties but also several people from Bollywood, Aamir issued a statement on Wednesday saying, “Let me state categorically that neither I, nor my wife Kiran, have any intention of leaving the country. We never did, and nor would we like to in the future. Anyone implying the opposite has either not seen my interview or is deliberately trying to distort what I have said. India is my country, I love it, I feel fortunate for being born here, and this is where I am staying.”

An old Amul ad, from 2014 when Aamir Khan’s PK - a satire on religious practices in the country - was set to release, is also going viral on the internet. While some people have termed it a fake, it is a hit on social media.

(TWITTER)
(TWITTER)
Oscars 2024: From Nominees to Red Carpet Glam! Get Exclusive Coverage on HT. Click Here

Get more updates from Bollywood, Hollywood, Music and Web Series along with Latest Entertainment News at Hindustan Times.
SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Friday, March 29, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On