Not satisfied with the criminal complaint he filed last week against Mallika Sherawat and the makers of upcoming Hindi movie 'Dirty Politics', Sumit Kumar, a 24-year-old law graduate, on Tuesday moved a civil suit before a Delhi court.
He's asked the court to stop any further dessimination of the poster in the film's promotion campaigns, and to restrain the producers from exhibiting or displaying it.
Filed through his advocates, Pulkit Agarwal and Siddharth Jain, the suit came up for preliminary hearing before Vacation Judge Mahavir Singhal.
The court refused to pass any interim orders without hearing out the defendants – the film's producers BMB Music and Magnetics Pvt. Ltd, director KC Bokadia and lead actress Mallika Sherawat.
The matter has been fixed for a hearing on July 25.
The makers of the film, who have, so far, been defending the poster in the court of opinion, may now have to face the real thing.
Though the defendants are not under any obligation to appear before the court in person, their lawyers could come forward and accept notice of Kumar's law suit.
The poster that Kumar's suit refers to shows Mallika sitting atop an Ambassador car draped in the national colours. The background of the poster features the State Legislative Assembly of Rajasthan.
Last week, Kumar had filed a criminal complaint against the makers of the film calling its poster's use of the national flag colours "as a costume an insult to the nation's honour". His lawyers continue to deny that these litigations are publicity stunts, and say their client's "hurt sentiments are genuine".
Sherawat joins a long list of female celebrities who've come under fire for displaying the national flag, including anchor Mandira Bedi, sportswoman Sania Mirza, model Gehna Vashisht and designer/socialite Malini Ramani.
Gehna Vashisht, who allegedly came under attack for insulting the national flag by wearing it as a bikini, was arrested by Pune police on August 18, 2012. The complaint against her was lodged by then Lok Janshakti Party national secretary Ravi Brahme.