Directed by debutant filmmaker Atul Sabharwal and starring actors Arjun Kapoor, Rishi Kapoor, Prithviraj and Jackie Shroff, Yash Raj Films’ (YRF) latest release, Aurangzeb, had a decent opening at the box office.
“Considering that it’s Arjun’s second film, Aurangzeb has done well over the weekend, but if you measure it against the scale of his previous film, Ishaqzaade (2012), it may seem a bit weak. His performance, and those of others, was terrific. The new raw action hero is here to rule the box office in the coming years,” says distributor and exhibitor Akshaye Rathi about the film that was made on a relatively low budget of approximately Rs 15 crore (the official figure from YRF).
However, trade analyst Amod Mehra says that although the film did well over the weekend, it saw a drop on Monday. “It may be difficult for it to recover costs this week. There were a lot of expectations riding on the film. It could have done well if the publicity had been better.”
Trade pundit Taran Adarsh adds, “The movie hasn’t done exceptionally well. Except for UAE, the film hasn’t seen an above average business in the international markets either.”