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B-town's wedding affair going strong!

With Tanu Weds Manu writing a success story in India as well as abroad, wedding flicks once again prove to be a sureshot success formula to hit the bull's eye at BO. Parmita Uniyal explains why Bollywood's romance with wedding and baraat can never go wrong.

bollywood Updated: Mar 08, 2011 13:56 IST
Parmita Uniyal

Do Indians love weddings flicks more than murder mysteries? While Vishal Bhardwaj and Priyanka Chopra have still to come to terms with the failure of their highly-hyped Saat Khoon Maaf, a lesser-publicised flick, directed by even lesser known Aanand Rai, Tanu Weds Manu is writing a success story at the box-office and how. Latest reports indicate that the film is going strong in overseas as well.

Tanu Weds Manu, starring Kangna Ranaut and R Madhavan was a low budget movie with not-so-big-stars that revolved around a clichéd plot. Seems like people love to watch a movie with elaborate wedding sequences as much as attending the big fat Indian wedding of their relatives.

If you have any doubts, think about Band Baaja Baraat. It not only resurrected the sinking Yash Raj banner, but also gave stardom to Ranveer Singh, the latest youth sensation. As for Anushka Sharma, the leading lady of Band Baaja Baraat, her first film Rab Ne Bana Di Jodi started off with a wedding sequence, and was a huge success. The success of Band Baaja Baraat ensured that her position as one of the top actresses in Bollywood is reaffirmed.

While viewers today want different flavours on their platter, there is no denying the fact that a dessert is the most loved part of a meal. Wedding stories serve exactly the same purpose. While Jab We Met was not just about the wedding, the film could have got a little boring if on Kareena's return, her parents would not have planned that big fat wedding.

Why do you think Rajshree Productions are still in business? They might have remixed and overused the wedding formula, but they have never gone wrong completely. While Hum Aaapke Hain Koun was almost a wedding video (no offence to anyone), Hum Saat Saath Hain too relied on the same formula. When these two movies worked, Rajshree came up with another one, Vivaah, that covered the journey from engagement to marriage.

Dilwale Dulhaniya Le Jaayenge, the all time romantic blockbuster, which has inspired numerous Bollywood potboilers, had an entire second half dedicated to the wedding preparations of the lead heroine Kajol (who played Simran in the film).

Even a small movie Mere Yaar Ki Shaadi Hai based on My Best Friend's Wedding, with non-stars like Tulip Joshi, Jimmy Sheirgill and Uday Chopra fared amazingly well at the box-office.

Not all wedding flicks do well however. Bride and Prejudice is one example. It didn't go down well with the Indian audience. But the failure ratio is lesser than murder mysteries for sure. Afterall, how wrong can you get with a dessert!