Varun Dhawan and Alia Bhatt ‘sBadrinath ki Dulhania is the perfect case study on how to market your yet-to-be-released film aggressively, relentlessly. Just that when we thought everything was going great for the filmmaker, they have hit a road block - Courtesy the Central Board of Film Certification (CBFC).
According to a report in DNA,the CBFC has issued a U/A certificate to Badrinath ki Dulhania. It comes with a rider though: The certificate is valid subject to facilitating a No Objection Certificate (NOC) from the matrimonial website, Shaadi.com.
“The name of the site crops up throughout BKD and hence, the CBFC has asked producer Karan Johar to submit an NOC from the site in question. Only then would they be allowed to retain the name in the film,” it quoted a source as saying.
“A recent legal issue, concerning RunningShaadi.com saw the makers dropping the ‘.com’ from their title and from every mention in the film. The Board can’t allow a repeat of the same tamasha post-certification,” the source added.
Hindustan Times could not independently verify the report.
Watch Alia and Varun in a song from Badrinath ki Dulhania:Directed by Shashank Khaitan, Badrinath Ki Dulhaniawill hit the screens on March 10.
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