Bajrangi Bhaijaan: Salman Khan goes multilingual

  • Jigar Shah, Hindustan Times, New Delhi
  • Updated: Jun 17, 2015 14:02 IST

A few days ago, Salman Khan had tweeted that apart from English, he would soon start writing his posts on the microblogging site in Hindi and Urdu. Now, the actor’s love for these languages will apparently reflect in his upcoming film, Bajrangi Bhaijaan, which has been directed by Kabir Khan. Salman will launch the poster of the film in these three languages.

While the movie, which has been produced by Salman and Rockline Venkatesh, has already generated curiosity among movie-goers and the trade, the makers are leaving no stones unturned in coming up with innovative marketing plans.

“To keep the buzz about the film going, we have been trying different things at every stage. We’d got Shah Rukh Khan and Aamir Khan on board for the launch of the teaser poster. This time around, we will unveil the trailer and the poster of the film together, and the poster will be printed in three languages — English, Hindi and Urdu. The aim is to reach out to audiences across markets,” says Amar Butala, CEO of Salman’s production house.

Bajrangi Bhaijaan, which stars Salman Khan, Kareena Kapoor Khan and Nawazuddin Siddiqui in lead roles, is set to hit the screens on Eid 2015.


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