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Being tagged isn’t always bad

bollywood Updated: May 12, 2011 01:51 IST
Robin Bansal
Robin Bansal
Hindustan Times
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What’s in a name? is passé. It’s more about the tagline now. Atleast that’s the case with a bevy of upcoming Hindi films aiming to draw eyeballs with their quirky taglines.

Take for example Balaji Motion Pictures’ Ragini MMS, which is releasing this Friday. The tagline reads ‘They don’t know it yet. It’s a threesome’, while another movie Bhindi Baazar Inc. goes beyond the one liner trick and reads: ‘Hum kya zamane se nyaare hai, itne harami toh saare hain, the meaning of which, director Ankush Bhatt interprets as: ‘I’m as manipulative as you are’. On how important a role does a tagline play, Bhatt says, “Taglines clear the approach towards the film and tell the jist of the story.” Girish Johar of Balaji agrees and adds, “Taglines involve a lot of inquisitiveness to explore the film further.”

While the tagline of Govinda’s Run Bhola Run reads ‘A Hole-Some Comedy’, Imran Khan starrer Delhi Belly shouts out ‘Shit Happens’ on its poster.

Others are taking the contemporary route. The film Virus Diwan has chosen 'Enter, Infect, Esc’ as its tagline, while Imaad Shah starrer 404, is trying to bank on the recent killing of al Qaeda chief Osama bin Laden, with a tagline ‘Osama found!! Perception or Reality?’.

So, is opting for such taglines a wise business decision? “Yes,” say trade analysts. “A catchy tagline conveys the essence of the film to the target audience and draws footfalls,” says Taran Adarsh.

Other upcoming movies with enticing taglines are:

Stanley Ka Dabba - A little story, with a BIG heart
Shaitan - Face the evil inside you
Pyaar Ka Punchnama - Come... Fall out of Love
Bheja Fry 2 - The original idiot is back!
Kucch luv jaisaa - She is a housewife escaping boredom, he is a criminal escaping cops