The makers of Luv Shuv Tey Chicken Khurana have come up with a novel idea to promote the film. The producers, UTV Spotboy, will soon host a radio contest and select 10 winners. These lucky few will then be put in a house with the cast of the film.
An insider claims, “Just like the Big Boss house, this one will be a replica of the Khurana house in the film. It will be set up in Ludhiana or Chandigarh. The contest is being held in Punjab as the film is about a Punjabi family and their love for food and family.
The winners will get to interact with the cast for an entire day.”
The film is about a Punjabi family that runs a dhaba. When the head of the family loses his memory and forgets the secret recipe of their iconic dish, Chicken Khurana, the family goes crazy in their attempt to recreate it.
‘Rs 10 lakh if you get the recipe right’
If you can discover the actual recipe of Chicken Khurana that is shown in Luv Shuv Tey Chicken Khurana, the makers, UTV Spotboy, will give you a whopping R10 lakh as a prize.
Actors Kunal Kapoor, Huma Qureshi and co-producer Anurag Kashyap will judge the contest after reading recipes that the viewers can put into a giant cooker that’s been installed at Back Road in Lokhandwala.
“Since in the film, the quirky Khurana family loses their favourite recipe, we thought it would be an interesting opportunity for audiences to join the Khuranas in their quest for the recipe. Audiences need to guess the ingredients that could make the dish and drop their recipes inside the giant cooker.”
The same promotion will be held in Delhi and Punjab as well.