With the weekend and Monday collections of Dharma Productions’s latest release, Yeh Jawaani Hai Deewani (YJHD), closing at Rs 75.11 crore, it’s safe to declare the film a blockbuster.
Ask trade analyst Taran Adarsh about this and he says, “YJHD is rewriting the rules of the game. A double-digit opening on a Monday; most biggies don't reach that even on a Sunday. It has passed the Monday test with distinction. A total blockbuster. Don’t be surprised if it crosses Rs 100 crore in week one.”
The film shook the Indian market and is doing well internationally too. “Finally, a film has been able to harness the Kapoor scion’s true potential at the box office. After drawing the highest-ever weekend numbers for a non-holiday release by overtaking 2012’s Dabangg 2, the film has scored phenomenally on Monday as well.
It shows how the audience loves quintessential, mainstream Hindi films at a time when everybody is trying to be different,” says Akshaye Rathi, a film exhibitor and distributor. He adds, “YJHD marks the arrival of Ranbir in the league of superstars and establishes the popularity of good Indian rom-coms in the domestic market as well as overseas. It’s poised to become the first film of its genre to get into the Rs100 crore club, and that too, so quickly.”
Trade analyst Amod Mehra says that this film has definitely pushed Deepika to the top. “She’s now in the top two. YJHD has had an extraordinary weekend. Ranbir and Deepika have managed to pull in an opening which is at par with the Khans. It’s definitely one of the biggest hits,” he says.