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Bollywood against child labour

The makers of Stanley Ka Dabba are attempting to use the end credits of their film to address a growing cause of concern in the country — child labour.

bollywood Updated: May 29, 2011 20:12 IST
Serena Menon

The makers of Stanley Ka Dabba are attempting to use the end credits of their film to address a growing cause of concern in the country — child labour. Director Amole Gupte and his team, along with the six NGOs that they have tied up with, are organising a ‘walk of hope’ in Andheri on Saturday. The aim is to encourage supporters and industry members to sign a petition against underage employment.

“The signatures will be presented to the President Of India,” says Faraz Ansari, executive producer and chief assistant director of Stanley Ka Dabba. It all began with an online concept called the Tree Of Hope on the film’s official site www.stanleykadabba.com. “Those who wanted to donate or offer help to any NGO clicked on the ‘Tree Of Hope’ tab. The virtual tree, which was barren when we first started the site, grew a leaf every time someone contributed. We now have a flourishing green tree,” says Ansari. The walk will culminate at Cinemax theatre in Andheri, where the tree has been re-created with the names and messages displayed by those who have volunteered.

The producers have also sent badges that read ‘Stanley’s buddy’ to Akshay Kumar and Salman Khan, who had conveyed to Gupte that they liked the film. These actors will post pictures of them wearing the badge on the Stanley Ka Dabba site to encourage others. “We are trying to rope in Katrina Kaif too. Akshay has told us he will try his best to join us,” adds Ansari.

At the end of the movie, a slide informed viewers that about 12 million underage children in India are forced into manual labour. The NGOs involved in educating underprivileged children are Aseema, Akanksha (education of underprivileged children), Snehasadan, Shiamak’s Victory Arts Foundation, Apne Aap and Parivartan.

Support the cause at www.stanleykadabba.com. Join the walk on Saturday.