Bollywood asked not to promote films at Maha Kumbh Mela

  • PTI
  • |
  • Updated: Jan 30, 2013 13:45 IST

Bollywood director Anurag Kashyap (L) and producers Ekta Kapoo (C) and Vishal Bhardwaj pose during the 'first look' launch of the upcoming musical thriller Hindi film Ek Thi Daayan directed by Kannan Iyer and produced by Ekta Kapoor and Vishal Bhardwaj, in Mumbai on January 16, 2013.   (AFP PHOTO)

Bollywood stars have been asked to refrain from visiting the ongoing Maha Kumbh here for promotion of their upcoming films by the administration, which has advised them to schedule private visits, if any, on days other than the main bathing festivals.

"Since we do not want any stampede-like situation at the congregation, we are going to write to various filmmakers who may be planning to visit the congregation along with their cast and crew members," Divisional Commissioner of Allahabad Devesh Chaturvedi told PTI.

"We are going to make it clear that no promotional activity by those in the film industry will be allowed at the Kumbh. They may, however, visit the congregation privately for taking a holy dip at the Sangam or participating in religious discourses. They will have to ensure that their tour remains inconspicuous, without any fanfare and they must not come on main bathing festivals like Mauni Amavasya (February 10) and Basant Panchmi (February 15) when the influx of visitors to the city is exceptionally higher than usual," Chaturvedi said. He, however, added, "Film personalities may undertake publicity work in parts of the cities that are not in the vicinity of the Kumbh area, on days other than the bathing festivals."

The move comes in the wake of a visit proposed by Balaji Motion Pictures alongwith lead actors Emraan Hashmi and Huma Qureshi, composer Vishal Bharadwaj and producer Ekta Kapoor on February 10, coinciding with Mauni Amavasya, to take a holy dip besides promoting their upcoming release "Ek Thi Daayan".

It was also reported that choreographer-filmmaker Prabhu Deva was planning a promotional event for upcoming film "Any Body Can Dance (ABCD)", in which he is also playing the lead, at the Kumbh.


Ek Thi Daayan team to visit Mahakumbh on Mauni Amavasya
To derive positive energy from the Mahakumbh, the world's largest and most spectacular religious event, and pray for the success of Vishal Bhardwaj and Ekta Kapoor's forthcoming Ek Thi Daayan, Kapoor is taking the film's lead actors, Emraan Hashmi and Huma Qureshi to Allahabad.
They are expected to take a holy dip or 'shahi snan' at the 'sangam' point on the incredibly auspicious Mauni Amavasya on February 10. Touted as the busiest day in the Maha Kumbh, more than 10 crore people are expected, which hasn't deterred the celebrity trio and the Balaji team. COMPLETE COVERAGE

Prabhu Deva, Remo D'Souza to dance at the Maha Kumbh Mela
To promote their upcoming movie, the cast of director Remo D’Souza’s ABCD — Any Body Can Dance will perform to a devotional number from the film amidst a crowd of crores at the Maha Kumbh Mela. The actors will dance to the track Deva at the festival that will take place on the banks of the river Ganges in Allahabad. FULL STORY 

Big celeb queue-up at kumbh
The Kumbh Mela in Allahabad may well be the holiest destination for sadhus and religious devotees, but this year, celebrities from India and across the globe are landing up at the event like they’ve never done before.

Actor Shilpa Shetty was the first among the Bollywood brigade to visit Kumbh.En route 2 the KUMBH MELA,Allahabad. With my parents,thanks 2 dearest Gopi (Hinduja) uncle,who made my moms dream possible… Long but fruitful day, Shilpa tweeted. CONTINUE READING


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