Kareena Kapoor, poses with a SUV designed by Dilip Chabria, at the 12th Indian auto Expo in Noida. (AP)
Actress Priyanka Chopra poses with Jaguar Land Rover's Range Rover LWB during its unveiling at the 12th Auto Expo 2014. (PTI)
Bollywood actor Ranbir Kapoor with Pawan Munjal MD and CEO, Hero MotoCorp at the unveiling of the new range of bikes during the 12th Auto ...
Bollywood actress Priyanka Chopra poses with Jaguar Land Rover's Range Rover LWB during its launch at the Indian Auto Expo in Greater Noida. (Reuters)
Actress Kareena Kapoor and designer Dilip Chhabria pose next to designer car Eleron at the Auto Expo 2014 in Greater Noida. (PTI)
Bollywood actor Ranbir Kapoor with Pawan Munjal MD and CEO, Hero MotoCorp at the unveiling of the new range of bikes in Greater Noida. (PTI)
Bollywood stars are known for their penchant for high-end cars, and now, the mean machines are also helping them earn some big bucks.
A number of actors have landed up at the ongoing Auto Expo in the NCR, to endorse auto brands.
While Kareena Kapoor unveiled a top-line SUV, Priyanka Chopra posed atop another high-end muscular machine. Then, we also saw the crowd at the expo go crazy for Ranbir Kapoor who was roped in to launch two scooter models of the brand he endorses. And yesterday, actor John Abraham also endorsed a bike brand.
However, that appearance of a few minutes coupled with a smile and some waving of the hand doesn’t come cheap.
"Just an appearance, where the star has to pose with the vehicle, wave at the gathering and get clicked with the automobile, can cost anywhere between Rs 30 - 80 lakh, depending on the star," says an industry insider. In addition to that, the star is provided with 3-5 business class return tickets and stay for them and their personal staff at a luxurious 5-star hotel.
Talking about how much is riding on the stars at this expo, a star’s manager says, "Someone like Kareena Kapoor charges Rs 30-35 lakh, while Priyanka Chopra charges around Rs 40 lakh for a 15-20 minute appearance. However, since John Abraham and Ranbir Kapoor are already endorsers of the brands they have come for, the appearance is a part of their endorsement deal that costs Rs 10-12 crore."
Explaining this, Manish Porwal, managing director, Alchemist Talent Solution, says, "If a star is a brand ambassador, they are asked to spare seven to 12 days for promoting the brand. So, many companies use these days for events like Auto Expo
Interestingly, at the Auto Expo, female stars get paid as much as their male counterparts, unlike in films, says the source, highlighting that glamorous stars fetch the brands a lot of media attention.