Bollywood is choosing quirky over safe for titles of upcoming films, and both filmmakers and trade experts say it’s being done to create curiosity and garner attention for the films.
There is Tigmanshu Dhulia’s Bullet Raja starring Saif Ali Khan and Sonakshi Sinha, Prabhu Deva’s Rambo Rajkumar with Shahid Kapoor, Sai Kabir’s Revolver Rani with Kangna Ranaut in the lead, Rohan Sippy’s Nautanki Saala! and Abhishek Kapoor’s Kai Po Che!, to name some.
Industry experts say that this trend has emerged because everyone wants a unique identity for their film. "There are so many remakes and sequels being made that it has become all the more important to have a unique, quirky title. When a film has an unusual title of a film, it registers much more in the minds of the audience and even creates curiosity. The filmmakers are actually trying to play with the psyche of audiences," says trade analyst Taran Adarsh.
Agrees Kai Po Che director Abhishek Kapoor, "A unique title makes people sit up and notice the film. Also, you choose a title that best communicates the theme of the film. For instance, Kai Po Che! is a victory cry and has an earthiness about it, and our film is on real earthy Indian friendships, so, Kai Po Che! is a metaphor in that sense."
These titles are also being chosen keeping in mind the current trend of masala action flicks that are ruling Hindi films. Filmmaker Tigmanshu Dhulia, who is directing Bullet Raja and producing Revolver Rani, says, "The title is the most important thing. A lot of audience curiosity depends on it. And titles like Bullet Raja and Revolver Rani go well with the current masala action trend in Bollywood."
In fact, Rambo Rajkumar was earlier titled Namak, which was changed to create mass appeal. "It is a mass film with a lot of action and romance, so this over-the-top title fits perfectly," Vicki Rajani, the film’s producer, was quoted as saying.