The old-fashioned Bollywood movie posters have just pushed the envelope and moved into a digital space. It all started with Ek Tha Tiger, that came up with the first-ever digital poster.
"All his life, he fought for his country, this time he'll fight for his love," the tagline said, introducing Salman Khan, the Tiger.
Talaash's digital poster came out soon after.
"All of us, including Aamir, believe it's a very interesting digital poster. And since it's an innovative campaign, it will be tracked immensely (by fans)," said co-producer Ritesh Sidhwani of Excel Entertainment.
Motion posters have slowly, but steadily become the latest trend in movie promotion. A traditional poster that never moved out of its boundary, is reborn in a digital avatar, which has made promoting films online more fashionable.
Here's a look at digital posters that stood out:
Ek Tha Tiger: So far, three motion posters of the film have hit the web. While the first one introduces Salman's character, the second one features Katrina. The most recent one has both Salman and Katrina.
Talaash: It starts off with various shots of a bustling city in the daytime, including the traffic. Soon, the poster's setting turns to night showing the city lit up with lights. And finally, Aamir's face appears on the poster, followed by all the credits.
English Vinglish: It's a rather simple poster that uses Sridevi's first look image. It's not exactly innovative.
Bol Bachchan: Bol Bachchan's motion poster fails to impress. It features Ajay Devgn and Abhishek Bachchan in two avatars. The film directed by Rohit Shetty is one of the most awaited movies of this month.
Son Of Sardar: The digital poster of this Ajay Devgn starrer has been conceptualised in an interesting way. It starts with a tagline - This Diwali vengeance will by funny for his return. Then comes Ajay Devgn in his digital avatar. Sanjay Dutt is also seen in a uniquw avatar. We liked the poster. What about you?
Kyaa Super Kool Hain Hum: Kyaa Super Kool Hain Hum, is an upcoming Bollywood sex comedy directed by Sachin Yardi, and produced by Ekta Kapoor and Shobha Kapoor. The poster features Tusshar Kapoor, Riteish Deshmukh and well a dog.
Ishaqzaade: The hand painted poster of this Arjun Kapoor and Parineeti Chopra starrer is digitised with a dialogue from the film and a melody. It has old-world charm as well as modern day technology.
Ekk Deewana Tha: Prateik Babbar and Amy Jackson in a romantic embrace look perfect in the poster. A soft melody playing in background only enhances the sufer's experience. The treatment overall in plain jane however.
Bumboo: Last on our list, but certainly not the least, Bumboo, starring Kavin Dave, Sharat Saxena, Sudhir Pandey among others has an interesting poster too.