Bollywood Preview: Aiyyaa

  • Aiyyaa

    It's raining female-centric movies in Bollywood. After giving a stupendous performance in No One Killed Jessica, Rani Mukherjee returns with Anurag Kashyap's Aiyyaa.

  • Aiyyaa

    Jointly produced by Viacom 18 Motion Pictures and Anurag Kashyap, Aiyyaa is based on the idea of switching the traditionally-conceived roles of women with men.

  • Aiyyaa

    Director Sachin Kandalkar is paying homage to his Bollywood inspirations in his Hindi directorial debut, Aiyyaa.

  • Aiyyaa

    Song track Dreamum Wakepum is currently doing for Aiyya what Ooh La La did for The Dirty Picture.

  • Rani

    Rani Mukerji's loud look from the movie Aiyyaa reminds us of Vidya Balan in Dirty Picture.

  • Rani

    Rani Mukerji in a quirky act from her upcoming film Aiyyaa.

  • Rani

    Rani Mukerji is playing a Marathi girl who is inspired by Bollywood films.

  • Rani

    Rani Mukerji in a song sequence from the film.

  • Rani Mukherji

    Rani Mukherji goes techno and desi in her marathi mulgi avatar for her upcoming Aiyya.

  • aiyyaa

    Rani Mukherjee is back! The actress will be seen in an upcoming film called Aiyyaa, written and directed by Sachin Kundalkar. The film is co-produced ...

Aiyyaa

Boredom vulgarpum
Hours before the film releases and a day before the reviews appear, here’s what you can expect from this week’s release(s)…

Director
Sachin Kundalkar The Marathi filmmaker has won two National Awards — as a director for Nirop (2007) and a writer for Gandha (2009). This film marks his Bollywood debut as a director.

Music 
Amit Trivedi
Though the soundtrack received positive reviews, and the track ‘Dreamum wakepum’ has been appreciated for its
entertaining lyrics, it doesn’t take long to get on your nerves. And if you’re watching the video with it, then the effect is almost instantaneous.  

Controversies/stunts
A statement in the promo — “mujhe kale ladke pasand hai” (I like dark-skinned men) — sparked off some criticism about racism. Some tabloids attempted insinuating that the film’s male lead has been ‘ignored’ in the promotion, but Prithviraj busted those rumours soon enough.

Marketing/hype
Since the film revolves around the lead’s
marriage, Rani Mukerji went all out to declare that she hadn’t secretly married Aditya Chopra. She also shouldered the responsibility of this “woman centric film” and called it a risky project. A song attempts to pay ‘tribute’ to Bollywood in the film too.

Our assessment
It’s tough for those who remember Rani from her previous films to not cringe at the first look of this one. ‘Thigh’ on
vulgarity and ‘no’ on humour, the song ‘Dreamum wakepum’ should be enough to grant this film a B-certificate. Rani must rely on her fans for this one; the promos don’t give us a reason to spend our money.
—Compiled by Serena Menon

For the final verdict, look out for Anupama Chopra’s review tomorrow in the Reviews page in the Hindustan Times

 

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