Veteran actor Amitabh Bachchan recently joked on his blog that if fans miss updates on his upcoming film with directors Shoojit Sircar and R Balki, it is because the latter has forbidden him to give out any more details.
A couple of days ago, we told you how other filmmakers have banned cellphones on sets. Now, it’s the no-sharing-on-social-media diktat that has stirred a debate, dividing the house into those that see social sharing as a good strategy vs those who feel it kills the suspense.
"Stars don’t post pictures on their own — it’s all part of promotional strategy. These stars have permission from their producers to post the pictures," clears filmmaker Vivek Agnihotri, however adding that he is not in favour of the practice so as to keep his film well under wraps before release. "You’ll never see me posting any pictures or details about my films while they’re still under production. I also ask my stars to stay clear of premature promotions."
While Balki goes by the same ideology, he says it’s hard to play police and stop the star cast from sharing dertails on Twitter, Instagram, blogs and Facebook. "You think Amitabh Bachchan takes instructions from me? Ha ha. I have instructed Amitji not to share (his looks from the films) Piku or Wazir or anything else," he has said.
Director Milan Luthria, however, does not see a problem with stars letting out their film looks and interesting on-set trivia as he thinks it’s an honest expression of enthusiasm that builds anticipation. "There is always an element of positive excitement which makes these actors put their pictures out there," he says.
Filmmaker Anand L Rai adds, "As long as it is done in sync with the film’s core team, it’s okay. Stars should just make sure they put the film’s interest before their own."