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Boom time for Bollywood

bollywood Updated: Sep 05, 2011 01:52 IST
Navdeep Kaur Marwah
Navdeep Kaur Marwah
Hindustan Times
Highlight Story

With around 37 films releasing in the festive months of September and October, it won’t be an exaggeration to say that the movie goers are spoilt for choices.

With many big budget films such as Mere Brother Ki Dulhan, Mausam, Rascals and Ra.One among other and other small scale interesting films such as Soundtrack, Hum Tum Shabana and My Friend Pinto among others, there is almost around Rs 450-500 crores riding on Bollywood these two months.

Industry experts feel that a regular movie goers have all the reasons to smile and enjoy the festive season much more with so many films being released.

“For any ardent movie buff, it is exciting times as he/she has so much to choose from each week. There is mix of big budget masala films to small independent thought provoking films. So, there’s much to choose from. I am very excited personally. Also, the fact that it is festive period, adds to the fact that people want to go out and enjoy. I think for me, it can’t get better,” says film expert Anupama Chopra.

Even the multiplexes are looking forward to the season and hoping that it proves great for them. “The line up is great and as far as movie watching is concerned, it a great time. We as a multiplex will try to ensure that each films gets ample number of screen. We hope to have a great business these two months,” says Rahul Singh of PVR Cinemas.

Sharing the same Shirish Handa of Fun Cinemas says, “There is great mix of cinema and there is something to cater to everyone. And there is festive feeling and also because the film makers don’t want to release films during IPL and exams, they want to pack in all the films in these months where there are more chances of people going out and watching films in halls. For multiplexes, it is surely a boom time as overall money will be generated.”

Even the movie goers are not complaining.

“It is so cool that I have so many movie to watch out for. There are such interesting films” says 22 year old Vedika Sharma On the flip side, trade analysts feel that so many films releasing simultaneously will somehow kill each other business.

As trade analyst Taran Adarsh points out, “It is going to be sheer madness. Besides business, these films will fight for the number of screens as well. I don’t thing it is right thing to do and I feel producers are making a great mistake in releasing there film when more than 4-5 others films are releasing on the same date. There will be huge losses for many films.”

When we contacted actor Hema Malini, whose directorial film Tell Me Oh Kkhuda was earlier releasing on September 30 along with Chargesheet, Delhi Safari, Force, Na Jaane Kabse, Sahib Biwi aur Gangster, Soundtrack and Tere Mere Phere said, “I have postponed the release of my film to Diwali (October 26) now as I didn’t wanted to release my film along with so many other films.

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