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Cashing in on Osama

Makers of the Hindi film 404, starring Imaad Shah, are cashing in on the mania around the death of Osama Bin Laden and have started a viral campaign ‘Osama: dead or alive’ to go with the promos of their psychological thriller.

bollywood Updated: May 05, 2011 12:53 IST

Makers of the Hindi film

404

, starring Imaad Shah, are cashing in on the mania around the death of Osama Bin Laden and have started a viral campaign ‘Osama: dead or alive’ to go with the promos of their psychological thriller. “We are playing on everyone’s question about whether he’s dead or alive,” says director Prawaal Raman.