As the 2017 film calendar takes shape, Bollywood biggies are working out dates to avoid eating into each other’s business pie. Filmmaker Rohit Shetty has advanced the release of Golmaal Again to avoid clash with actors Rajinikanth and Akshay Kumar starrer 2.0. Both the films were slated for Diwali release next year. Raju Mahalingam, the producer of 2.0 took it to twitter to thank Shetty for his gesture.
Trade analyst Komal Nahata says, “Clashes are detrimental to the interest of both the films, so everyone tries that to avoid that. Collections definitely get affected. Two films releasing on a national holiday or festive day is very acceptable but these days, with multiplexes having 25-30 shows per film, that’s where the whole tension begins. If there are two films on the same day, none can get 20-25 shows and they’ll be divided to 10-12 shows and that’s what actually the loss is.”
Reportedly, director Neeraj Pandey’s Crazk, starring Akshay Kumar, has been pushed to 2018, to avert a BO clash with Imtiaz Ali’s tentatively titled The Ring, starring actors Shah Rukh Khan and Anushka Sharma, which is scheduled for August 11 release next year.
Trade analyst Taran Adarsh says, “With so many films coming out on the same day, business aspect becomes a concern. So, we see so many release date changing.”
Actors Sushant Singh and Kriti Sanon starrer Raabta, which earlier releasing with Akshay’s Jolly LLB 2 on February 10, has now been pushed to June 9, reportedly. ““Box office clashes are all about intent. If filmmakers come together instead of going against each other when their film is clashing, they can do more business,” Sushant Singh was quoted as saying in an interview.
However, not everyone is shifting the release. Hrithik Roshan’s Kaabil and SRK’s Raees, were to release on January 26, next year. Roshans will now be in theatres from 6pm onwards on Jan 25. “Filmmakers do want to take that advantage, as evening onwards everyone is free and it’s (Kaabil) a big films and next day being a national holiday, it’s easy to boost the opening day collections. Otherwise with so many films being made, filmmakers can’t announce and shift the release date again and again,” explains Adarsh.
But filmmaker Rakesh Roshan has also said it will be “unethical” on his part to release Hrithik’s Krrish 4 on the same as SRK’s 2018 Christmas release, an Aanand L Rai film. So, he is willing to push the release date for Krrish 4. “f Shah Rukh is releasing his film on that day, I will shift (the release date). It is unethical for me to come on the date he has already announced for his movie,” the 67-year-old filmmaker said in a statement.
“Even if two or three movies are releasing on the same day, if the content is good, they all can do well. We have 52 weeks and 400 movies, clashes will happen. You can’t run away from them.”
There are many other big clashes that 2017 will witness at the box office. Vishal Bharadwaj’s Rangoon will clash with Rana Daggubati and Taapsee Pannu’s Ghazi on Feb 24, Ranbir-Katrina starrer Jagga Jasoos will release with Sonakshi Sinha’s Noor on April 7, Aankhen 2 will clash with Rajinikanth’s 2.0 on Diwali.
On whether these box office clashes are really a thing to worry about, actor Sonu Sood who recently made his production debut feels, “Even if two or three movies are releasing on the same day, if the content is good, they all can do well. We have 52 weeks and 400 movies, clashes will happen. You can’t run away from them. Only thing you can do is work hard in both pre and post production stages and make a good film. Rest, leave it to the audience whether you are their first choice or the second.”
Last month, Karan Johar’s Ae Dil Hai Mushkil clashed with Ajay Devgn’s Shivaay and the results proved that clashes do affect the business. Actor Sayyeshaa who made her debut in Shivaay feels these clashes are blown out of proportion. “Each movie is made by a fabulous filmmaker and belongs to different genres. (Also), they are meant for a different set of audiences, so clash doesn’t really decide the fate of a film.”
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